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Skills
Experience
Head of Customer Service Department
Condo Strategis Inc.
2022-10 - 2025-10
Led the Customer Service department for a Canadian property‑management firm, overseeing a team of 12 agents. Implemented AI‑based analytics to monitor key performance indicators and improve response times. Coordinated cross‑functional marketing actions using HubSpot, ZenDesk and PipeDrive. Established partnerships with suppliers and prospects, enhancing client satisfaction scores by 18 %.
Customer Advisor
Crédit Agricole Consumer Finance – Argence Développement
2021-12 - 2022-04
Provided financial advice to retail clients, handling loan applications and portfolio management. Utilised CRM tools to track client interactions and upsell relevant products. Trained new advisors on compliance and customer‑centred communication. Achieved a 12 % increase in approved applications during the tenure.
Manager B2C Sales
ACS Marketing – Filiassur
2021-04 - 2021-11
Managed B2C sales operations for an insurance agency, supervising a team of 5 sales representatives. Designed and executed targeted digital campaigns on social networks, increasing lead conversion by 22 %. Integrated sales data into HubSpot for real‑time reporting and forecasting.
B2C Sales
ARIT Call
2020-12 - 2021-05
Handled inbound and outbound sales calls for consumer products, achieving monthly sales targets consistently. Employed PipeDrive to manage pipeline stages and improve follow‑up efficiency. Conducted market trend analysis to adapt sales scripts, resulting in a 15 % rise in average order value.
Digital Marketing Specialist
Casablanca Patrimoine
2019-03 - 2020-02
Introduced digital marketing practices to a traditional real‑estate firm. Developed SEO‑optimized website content and managed social media channels, boosting online traffic by 30 %. Implemented analytics dashboards to track campaign performance and client acquisition costs.
Marketing Planner & Communication Strategist
BONZAI
2019-01 - 2019-07
Created comprehensive marketing plans and communication strategy for the luxury Moroccan brand “IoShoes”. Conducted client profiling and market trend analysis to tailor messaging. Coordinated multi‑channel campaigns across Instagram, Facebook and local events, increasing brand awareness by 40 %.
Community Manager
HBMD – Management & Development
2018-03 - 2018-08
Managed online communities for a development consultancy, curating content and moderating discussions. Utilised social listening tools to gauge sentiment and inform content strategy. Grew follower base by 25 % within six months.
Insurance Broker
WAFA ASSURANCES
2017-03 - 2017-07
Acted as intermediary between clients and insurance providers, assessing risk profiles and recommending suitable policies. Negotiated contracts and maintained a portfolio of 150+ clients.
Commercial Assistant (Internship)
SCOREDIFFUSION
2016-06 - 2016-08
Supported the sales team with market research, client outreach and preparation of commercial proposals. Gained hands‑on experience with CRM entry and reporting.
Intern (Printing)
IDEALE IMPRIMERIE
2015-07 - 2015-08
Assisted in production planning and quality control within a printing house. Learned workflow optimisation and client communication.
Languages
Arabe
fluent
Français
fluent
Anglais
fluent
Espagnol
fluent
Last updated: 1 day ago