Brand & Marketing Lead – Retail Banking

About the role

The Brand & Marketing Lead - Retail supports the planning, coordination and delivery of marketing and brand initiatives across BSP's Retail Banking portfolio, covering Everyday Banking, Savings, Lending, Cards and Digital Banking. The role ensures approved campaigns run effectively across all customer touchpoints while meeting brand, regulatory and business objectives, working with product, customer and channel teams to drive acquisition, engagement and retention.

Key responsibilities

• Support the Retail Marketing Calendar and coordinate multi-channel campaigns from briefing through implementation and post-campaign review.
• Ensure marketing communications meet brand, regulatory and quality standards across all channels.
• Partner with Retail Product teams on customer propositions, campaign messaging and go-to-market activities for products, enhancements and promotions.
• Coordinate branch, digital, social media, email, SMS, events and other customer-facing activations.
• Monitor campaign budgets and expenditure, process supplier requirements and coordinate agencies and vendors.
• Track campaign reach, engagement, leads and business outcomes, and prepare reports and insights.
• Contribute to a collaborative, customer-focused team culture and continuous improvement.

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• Minimum 2 to 4 years' experience in marketing, branding, campaign coordination or communications.
• Experience managing multiple projects and stakeholders.

Required skills

• Campaign planning, brand management and creative briefing.
• Digital and social media marketing.
• Marketing reporting and analytics.
• Microsoft Office and Google Workspace.
• Budget tracking and project coordination.