Senior Manager Group Brand & Marketing

About the role

The Senior Manager Group Brand & Marketing develops and executes BSP's group-wide B2B marketing and brand strategy across Business Banking and Corporate & Institutional Banking in all Pacific markets where BSP operates. The role builds brand awareness, client engagement, demand generation and commercial growth, keeping brand standards and marketing frameworks consistent while delivering measurable results and return on marketing investment.

Key responsibilities

• Develop and run marketing strategies and annual plans for Business Banking and C&IB, aligned with growth, revenue, customer acquisition and retention goals.
• Strengthen BSP's B2B market position across the Pacific with consistent brand messaging, thought leadership and quality communications.
• Lead campaigns, account-based marketing, client events, sponsorships and digital engagement to generate leads and deepen key customer relationships.
• Drive go-to-market strategies for lending, transaction banking, cash management, trade finance, foreign exchange and digital banking solutions.
• Use customer segmentation, market intelligence, competitor analysis, CRM and campaign data to improve targeting and effectiveness.
• Manage marketing budgets, performance scorecards and ROMI, and ensure compliance with Group policies, delegated authorities, regulations and brand standards.
• Work with Product, Customer Experience, Digital, Communications, Public Affairs, Investor Relations and country teams across Pacific markets.
• Lead, coach and develop marketing professionals across the Group.

Required profile

• Bachelor's degree in Marketing, Business, Commerce, Communications or a related field.
• Minimum 8-10 years of progressive marketing experience, including at least 4 years in a senior B2B, corporate, institutional banking or financial services marketing role.
• Proven ability to lead marketing initiatives across multiple countries, markets or business units, including budget, agency, supplier and performance management.

Required skills

• Strong B2B marketing, account-based marketing (ABM), demand generation and lead management.
• Brand management, campaign development, digital marketing, content development and customer engagement.
• CRM, marketing automation, market research and customer insights.

Only shortlisted applicants will be contacted for interviews.