Senior Manager - Sports Marketing

About the role

BSP is looking for a Senior Manager to lead its group-wide sports marketing and sponsorship portfolio across Pacific markets. The role strengthens brand preference, deepens customer engagement, supports business growth and creates community impact, turning sponsorship investments into measurable commercial, customer, employee and social outcomes, with particular focus on the PNG Chiefs partnership.

Key responsibilities

• Develop and execute the Group Sports Marketing Strategy, aligning sponsorship investments and partnerships with brand and commercial objectives across the Pacific.
• Lead the PNG Chiefs partnership, overseeing sponsorship rights, contractual commitments, brand exposure, joint planning and relationship management.
• Deliver integrated activations across match days, digital and social channels, fan engagement, hospitality, merchandise, community programmes and employee initiatives.
• Develop sponsorship-led customer propositions, promotions and partnership opportunities that drive customer acquisition and commercial value.
• Guide in-country teams in using sponsorship assets consistently, supported by activation toolkits, brand standards and marketing assets.
• Partner with digital, media and rights holders to maximise sponsorship reach and brand visibility.
• Manage sponsorship budgets, contracts, agencies and suppliers; measure performance and ROI; and oversee compliance, reputational and operational risks.
• Lead and develop the sports marketing team and represent BSP with rights holders, partners and industry stakeholders.

Required profile

• Bachelor's degree in Marketing, Sports Management, Business, Communications or a related discipline.
• Significant experience in sports sponsorship, partnership management, marketing or brand leadership, including large-scale sponsorships and major campaigns.
• Proven experience delivering integrated campaigns, events and activations across digital, social, content, PR, hospitality, fan engagement and community channels.
• Demonstrated ability to manage budgets, agencies and suppliers; experience across multiple markets is an advantage.

Required skills

• Sponsorship strategy, rights negotiation, valuation, contract management and partnership activation.
• Sponsorship measurement, brand performance and ROI/ROO reporting.
• Commercial, customer-focused propositions.

Only shortlisted applicants will be contacted for interviews.