Senior Portfolio Marketing Manager – Connectivity & Unified Communications
VOIS
Job description
About the role
VOIS (Vodafone Intelligent Solutions), a strategic arm of Vodafone Group Plc, is looking for a highly experienced Connectivity and/or Unified Communications Product Marketer. The Senior Portfolio Marketing Manager develops and executes the product marketing vision and strategy for Vodafone Business' Connectivity, Unified Communications and Managed Services portfolios, leading a portfolio marketing team that positions and messages their value.
Key responsibilities
- Lead the portfolio marketing team and act as the main point of contact for Connectivity and Unified Communications marketing, delivering the right activity on time
- Build and develop a high-performing team, fostering engagement, performance and wellbeing
- Partner with Portfolio Leads and Local Marketing Teams to deliver annual portfolio marketing plans
- Define and maintain product and service positioning aligned to the overall brand
- Create buyer-led content such as presentations, datasheets, whitepapers, case studies, videos, interactive tools and web content
- Conduct market research and competitive analysis to inform positioning and strategy
- Manage relationships with local markets and technology partners such as Arista, Cisco, Fortinet, Microsoft and RingCentral
- Support internal stakeholders and take part in designing products and services with Product, Sales and Marketing
- Present at Leadership, Partner, Local Marketing and Portfolio meetings and help set team ways of working, including budget management and reporting
Required profile
- Significant B2B product marketing experience focused on Connectivity and/or Unified Communications
- Proven track record of developing positioning and messaging for these areas, including managed services, based on data and insights
- Experience producing buyer-led content across complex B2B buying journeys
- Deep understanding of the market landscape and customer needs across segments and verticals
- History of managing complex budgets across CAPEX, OPEX and Partner MDF
- Strong leadership, stakeholder management and influence skills in a matrix organisation, with the ability to coach a direct team
- Excellent writing skills and the ability to explain complex technical concepts simply
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